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Digital Marketing
A 3-month instructor-led experiential program that will prepare you for 6 certifications from Google and Facebook
| Fees : (All inclusive) | |
| Classroom – Rs. 25,000/- | Live Online – Rs. 20,000/- |
| For IMS students — a 20% waiver for all IMS students | |
| Classroom – Rs. 20,000/- | Live Online – Rs. 16,000/- |
Why Digital Marketing ?
MBA in Marketing is one of the most popular choices for B school aspirants; similarly, Digital Marketing is the top choice for any marketer as more than 30% of the marketing budget is now allocated to Digital Marketing. Digital Marketing is the key to unlock the doors to digital channels like social networking websites, email marketing, websites, e-commerce sites etc.
India has over 500 million internet users; hence the most effective way to reach our consumers is through digital platforms. Therefore, mastering digital marketing skills and techniques will give you an edge in the brave new digital world.
Keeping this emerging trend in mind, IMS Proschool introduces India’s first experiential learning program in Digital Marketing. The idea is to equip you with hands-on skills to tap into the emerging area of digital marketing.
Program Features
- 3 months instructor-led program
- Course completion Certificate from IMS Proschool – a Partner of NSDC – Ministry of Skill Development, Govt. of India.
- Prepares you for 6 certifications by Google and Facebook
- Covers all essential concepts like SEO, Website, Social Media, Emails, Google AdWords campaign, etc.
Syllabus
- Technical terms
- Successful website
- Search engine mechanism
- History
- Google search algorithm
- Google updates
- SEO ( on site and offsite)
- Content marketing
- Paid search marketing
- Landing page Optimization
- Display advertising
- Email marketing
- Social media
- Reputation management
- Analytics & metrics measurement
- Digital tools to evaluate campaigns
- Mobile app & affiliate
Certifications
| Course | Fast Track/Weekend | Batch Date | Time | Days |
| Digital Marketing | Weekend | 04-Oct-21 | 2 PM to 5 PM | Sun |
- IMS students enrolled in any Program (CAT, CET/CMAT, GMAT, GRE, BBA, Law) and in all Learning modes (classroom, correspondence, test series, Live, & Self-Learning Programs) are eligible for a 20% loyalty waiver.
- All students enrolled from 2017 onwards are eligible for the loyalty scholarship.
- Students enrolled for programs at zero fees (SimCAT solo and other free variants) are not eligible for the loyalty waiver.
Testimonal
At the sight of it, IMS Proschool’s Digital Marketing Specialization appears to be a superb structure. This seems like an excellent base for someone keen to pursue a career in digital marketing or already part of the industry but looking to expand his knowledge horizon.”
Sharique Khan
“Very good service. Top notch faculty and classrooms .A different approach for the digital marketing course offered, covering each session with live practice.”