CUET Business Studies Syllabus 2024

18 March, 2024
Artika Shan


Business Studies is a study specialisation in business that aims to manage a variety of business practices related to many industries and trade. The CUET Business Studies Syllabus is now available for download. Aspiring candidates who meet the eligibility criteria and want to take the CUET exam can go through the syllabus now in this article. 


The syllabus covers the Nature and Significance of Management, Principles of Management, Business Environment, Planning, Financial Market, Marketing, Consumer Protection, and more. 


As learning and understanding about the syllabus is crucial. Hence, the applicants should be aware of their fundamental ideas.


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CUET Business Studies Syllabus 

The CUET Business Studies Syllabus provides a comprehensive outline of the curriculum and guides students on the key topics in the field. As part of the CUET Business Studies syllabus, students will receive a structured framework for learning and preparing for exams. 

 Unit-wise Syllabus

The CUET Business Studies Syllabus 2024 is presented in a unit of key subjects. The CUET Business Studies syllabus systematically covers key business concepts and fosters an in-depth understanding and effective learning. 

CUET Business Studies Syllabus – Detailed Topics




  • Principles and Functions  of Management 

  • Business Finance and Marketing 
  1. Nature and significance of management

  • Management – concept, objectives, importance  

  • Nature of Management, Management as Science, Art, Profession. 

  • Levels of Management- Top, middle, supervisory (First level)

  • Management functions- Planning, Organizing, Staffing, Directing, and Controlling 

  • Coordination- Nature and Importance  

  1. Principles of Management 

  • Principles of Management Meaning, Nature, and Significance 

  • Fayoi’s principles of management 
  • Taylor’s Scientific Management- Principles and Techniques. 
  1. Business Environment 

Business Environment – meaning and importance.

• Dimensions of Business Environment – Economic, Social, Technological, Political, and Legal.

• Economic Environment in India; Impact of Government policy changes on business and industry, with special reference to the adoption of the policies of liberalization privatization, and globalization.

  1. Planning 

  • Meaning, Features, Importance, Limitations. 

  • Planning process 
  • Types of Plans- Objectives, Strategy, Policy, Procedure Method, Rule, Budget, Programme. 

5. Organising 

  • Meaning and importance.

  • Steps in the process of organizing. • Structure of organization – functional, and divisional.

  • Formal and informal organization.

  • Delegation: meaning elements and importance.

  • Decentralization: meaning and importance.

  • Difference between delegation and decentralization.

6. Staffing 

  • Meaning, need, and importance of staffing.

  • Staffing as a part of Human Resources Management. 

  • Steps in the staffing process. 

  • Recruitment- Meaning and Resources. 

  • Selection – Meaning and Process 

  • Training and Development- Meeting, Need, methods – Methods of training.  

7. Directing 

  • Meaning, importance, and principles.

  • Elements of Direction: Supervision – meaning and importance, Maslow’s hierarchy of needs; Financial and non-financial incentives. Leadership – meaning, importance; qualities of a good leader. – Communication – meaning, and importance, formal and informal communication; barriers to effective communication.

      8. Controlling 

  • Meaning and Importance. 

  • Relationship between planning and controlling 
  • Steps in the process of control 
  • Techniques of controlling. 

1. Business Finance 

• Business finance – meaning, role, objectives of financial management.

• Financial planning – meaning and importance.

• Capital Structure – meaning and factors.

• Fixed and Working Capital – meaning and factors affecting their requirements.

2. Financial Markets 

  • Concept of Financial Market: Money Market- Nature instruments; 

  • Capital Market: Nature and types- Primary and Secondary market 

  • The distinction between capital market and money market.

  • Stock Exchange- Meaning, functions, NSEI, OCTEI, Trading Procedure

  • Securities and Exchange Board of India (SEBI)- Objectives, Functions. 

3. Marketing 

  • Marketing – meaning, functions, role.

  • The distinction between marketing and selling.

  • Marketing mix – concept and elements: – Product – nature, classification, branding, labeling, and packaging – Physical distribution: meaning, role; Channels of distribution, – meaning, types, and factors, determining the choice of channels. – Promotion – Role of Advertising and personal selling; objections to Advertising. – Price: factors influencing pricing.

4. Consumer Protection 

  • Importance of consumer protection 

  • Consumer Rights 
  • Consumer responsibilities 
  • Ways and means of consumer protection- Consumer awareness and legal redressal with Special Reference to Consumer Protection Act 
  • Role of consumer organizations and NGOs.  

5. Entrepreneurship Development 

  • Concepts, Functions & Need 

  • Entrepreneurship Characteristics and Competencies 
  • Process of Entrepreneurship Development 
  • Entrepreneurial Values, Attitudes and Motivation- Meaning and Concept 

 Exam Pattern: 

Below is the exam pattern for CUET Business Studies Syllabus: 

Particulars Details 
Exam Mode Online 
Exam Frequency Once a year 
Section Section 2 
Question Type MCQ 
No. of Questions 50 
No. of Attempts 40 
Marking Scheme +5 for each correct answer -1 for each incorrect answer No marks will be deducted for Unattempted questions
Total Marks 200 
Duration for Business Studies Paper 45









The CUET Business Studies Syllabus will help you in making a strategic plan and prepare without facing any problems. The syllabus covers key topics like consumer protection, financial market, marketing, marketing mix, principles and function of management, etc. The CUET Syllabus of Business Studies presents a unit-wise of key subjects. The syllabus is corely based on the 12th Standard Business Studies syllabus. Hence, the candidates should be clear with their basic concepts. 


  1. What is the syllabus for business studies at CUET? 

The business studies CUET Syllabus refers to the curriculum and assessment process for business-related topics in the CUET. 

  1. How many total questions are there in the CUET Business Studies question paper? 

The CUET Business Studies question paper comprises a total of 50 questions from which the candidate has to attempt 40 questions. 

  1. How to prepare for CUET Business Studies? 

Regular practice, understanding the syllabus, taking mock tests, and reviewing quality study materials are all integral to effective preparation for the CUET 2024 exam.

  1. Are there any recommended study materials for CUET Business Studies? 

The candidates can refer to CUET’s previous year’s question paper, textbooks, and other reliable study materials. 

  1. What is the marking scheme in the CUET 2024 Business Studies Syllabus? 

Below is the marking scheme of the CUET Business Studies examination: 

Correct Answer +5 
Incorrect Answer-1
Unattempted Questions 0