A top rated institute, MICA offers an AICTE approved PGDM-C, equivalent to an MBA with specialisations in Marketing Research, Digital Communication Management, Brand Management, Media Management and Advertising Management. The application process for MICAT and MICA Ahmedabad- School of Ideas is with the same Application form by paying an additional amount. MICA conducts MICAT it’s own entrance test MICAT. MICAT is a Computer Based Test (CBT) and will be conducted twice for selection of PGDM-C 2018-2020 batch.
In 2015, there were some major changes in terms of selection cycle, exam pattern, aptitude test format and Group Exercise & Personal Interview (GE&PI) centres & the intake of the 2016-18 batch has also increased. Till 2014 the test was conducted as a paper based test but from 2015, it became an online test. Some other important changes are as follows:
Eligibility: A Bachelor's degree, with the 10 + 2 + 3 system, or an equivalent qualification in any discipline recognised by the Association of Indian Universities (AIU). Candidates appearing for final examinations for bachelor's degree were also eligible to apply. Candidates must also have valid scores of at least one of the entrance exams scores, mainly, CAT 2017, XAT 2018 and GMAT (2016 onwards).
Test Date: MICAT I – 17th December 2017 and MICAT II – 17th February 2018
Test Duration: 2 Hrs 45 mins
Test Mode: Computer Based
Test conducted by: MICA – Mudra Institute of Communications Ahmedabad.